Store build & theme
New builds, migrations and redesigns on a fast theme, with clean navigation and mobile-first product pages.
Shopify Store Management
Shopify agency for brands that already sell on Amazon.
A store that grows alongside Amazon instead of competing with it: built to convert, fulfilled from the inventory you already have, and wired into Google, Meta and TikTok. Run by the team that runs your marketplaces.
10+years running private-label accounts
120+brands managed
1inventory plan across store and marketplaces
WeeklyCRO and channel review
In short
Shopify store management for Amazon brands means running your direct-to-consumer store so it converts well, shares inventory with Amazon through Buy with Prime or Multi-Channel Fulfilment, captures customers through email and SMS, and feeds products to Google, Meta and TikTok — without undercutting your Amazon pricing.
Embarc Consulting, a private-label-only agency, manages your Shopify store with the same weekly process we use on Amazon and Walmart, so every channel is planned together.
Why does an Amazon brand need a Shopify store?
Amazon gives you customers but keeps the relationship. Your own store is where you get the email address, the repeat order, the subscription and the margin that isn’t shared with a marketplace. It is also the landing page your Google, Meta and TikTok ads need, and the place Brand Registry and trademark questions point back to.
Most Shopify agencies don’t mention Amazon at all; most Amazon agencies don’t touch the store. We run both, so the store supports Amazon rank and pricing rather than fighting them.
How does Shopify work with Amazon fulfilment?
With Buy with Prime, eligible products show the Prime badge and fast, free delivery on your own store, with orders fulfilled from your FBA inventory. Where Buy with Prime isn’t the right fit, Amazon Multi-Channel Fulfilment can still ship store orders from the same stock. One inventory pool means no second warehouse and fewer stockouts — as long as somebody plans it, which is what we do.
What makes a Shopify store convert?
Speed, trust and clarity. We fix slow themes and app bloat, rewrite product pages around the objections buyers actually have (often visible in your Amazon reviews), add reviews and guarantees, simplify checkout, and test offers and bundles. Every change is measured against conversion rate, average order value and revenue per visitor.
How do email, SMS and feeds fit in?
Klaviyo-style email and SMS flows — welcome, browse and cart abandonment, post-purchase and win-back — turn one-time buyers into repeat customers. Clean product feeds power Google Shopping and Performance Max, Meta catalog ads and TikTok Shop, so one catalog feeds every channel and pricing stays consistent with Amazon.
When does it make sense — and when doesn’t it?
We run this fit check on every audit. If the honest answer is “not yet,” we’ll say so and point the budget where it will work harder.
| Usually makes sense when… | Hold off when… |
|---|---|
| You sell on Amazon and want to own customer data and repeat orders | You have no budget or plan to send traffic to the store |
| Your products suit repeat purchase, bundles or subscriptions | The product is a one-off with no reason to come back |
| You run or plan Google, Meta or TikTok ads | You expect the store to sell with no traffic at all |
| You can keep pricing consistent with Amazon | Store-only discounts would undercut your Amazon listings |
| You want one team planning inventory across channels | Amazon inventory is already too tight to share |
Embarc Consulting has managed Amazon accounts for more than 10 years and has launched 600+ products across 120+ private-label brands. See how we approach growth on real accounts in our client results.
What's included
Shopify, run like a marketplace operator would.
A store that converts, shares inventory with Amazon and feeds every channel.
Conversion optimisation
Product page rewrites, reviews, bundles, offers and checkout fixes, measured on conversion and revenue per visitor.
Buy with Prime & MCF
Prime delivery on your store and orders fulfilled from FBA stock, with inventory planned across channels.
Email & SMS
Welcome, abandonment, post-purchase and win-back flows, plus campaigns that grow repeat revenue.
Feeds & channel sync
Google Merchant Center, Meta catalog and TikTok Shop feeds from one clean catalog, priced in line with Amazon.
Apps, analytics & reporting
App audit, GA4 and conversion tracking, and a weekly report that puts store and marketplace revenue side by side.
How we work
Four steps, the same on every account.
Audit first, tracking before spend, then weekly iteration.
Store & channel audit
Speed, conversion, apps, tracking and how the store sits next to your Amazon and Walmart listings.
Fix the foundations
Theme and speed, product pages, tracking, feeds and Buy with Prime or MCF set-up.
Grow
Email and SMS flows, offers and bundles, and traffic from Google, Meta and TikTok to pages built to convert.
Optimise weekly
Tests, merchandising, inventory checks and a single report across store and marketplaces.
Frequently asked
Shopify questions, answered.
Not to sell, but it helps you grow. A store lets you own customer data, earn repeat and subscription revenue, run your own promotions and send paid traffic to a page you control. Many brands use it alongside Amazon rather than instead of it.
Buy with Prime lets eligible products on your own store show the Prime badge and offer Prime delivery, with orders fulfilled from your Amazon FBA inventory. Amazon reports that it can lift conversion for shoppers who trust Prime.
Yes, through Buy with Prime or Amazon Multi-Channel Fulfilment (MCF). We set it up and plan inventory so store orders don't put your Amazon stock, and your Amazon rank, at risk.
Only if it's run without a plan. We keep pricing consistent, use the store for bundles, subscriptions and loyalty, and point new cold traffic wherever it converts best.
Both. We build new stores, migrate from other platforms, redesign existing themes and run stores month to month.
Yes. We set up and run flows and campaigns in tools such as Klaviyo — welcome, cart and browse abandonment, post-purchase, replenishment and win-back.
Yes. We set up product feeds for Google Merchant Center, Meta catalogs and TikTok Shop from your Shopify catalog, and can run the ads on those channels too.
Foundations — speed, product pages, tracking and feeds — usually take a few weeks. A full new build or migration takes longer and is scoped after the audit.
Pricing is scope-based and quoted after a free audit: project pricing for builds and migrations, and a monthly retainer for ongoing management and growth. Apps and ad spend are separate.
Always. The store, domain, apps, customer list and data stay in your accounts.
Let's talk
Find out what your store could add to your Amazon business.
Book a free audit. We’ll review your store (or the case for one), your Amazon listings and your channels, and show you the quickest wins — and whether Buy with Prime fits.
30-minute call · No obligation · Private label only