Hiring the wrong agency costs you months, not just fees. This guide compares eight real agencies for Amazon sellers on what they actually do, who they fit, and what to check before you sign. It's written for private-label sellers doing roughly $20K to $500K a month who want a partner, not a pitch deck.
Embarc Consulting wrote this guide and is one of the agencies listed. We've tried to be fair: each entry says who the agency fits best, including when that isn't us.
- There is no single best agency for Amazon sellers. The right one depends on your size, your selling model and the problem you need solved.
- Full-service agencies run the whole account. PPC-only agencies run ads, so you still need someone on listings and account health.
- Some partners don't charge a service fee at all: they buy your inventory and resell it. That is a different deal, not a cheaper agency.
- Ask who works on your account day to day, how pricing is structured, and how you exit before you look at case studies.
What are the best agencies for Amazon sellers in 2026?
The eight agencies below are a strong shortlist: Canopy Management, My Amazon Guy, Embarc Consulting, Brandwoven, Marketplace Valet, Ad Badger, amzDUDES and Pattern. Each one is best for a different kind of seller, so start with the "best for" column and read the entries that match you.
We ordered the list by use case, not by rank. Founding years and locations come from each company's own site or public profiles such as Clutch and LinkedIn. Where we couldn't verify a fact, we left it out.
| Agency | Best for | Core services | Founded / HQ |
|---|---|---|---|
| Canopy Management | Growing brands that want one partner across Amazon and other channels | Full account management, PPC, DSP, listings, creative, inventory, customer service | 2018 / Austin, TX |
| My Amazon Guy | Sellers who want a large full-service team or one-off projects | Account management, PPC, SEO, catalog, design | 2018 / remote team |
| Embarc Consulting | Private-label accounts that are stalled, struggling or suspended | Full account management, PPC, listings, account health and reinstatement, launches, Walmart Marketplace | 10+ years in account management |
| Brandwoven | Premium brands with complex, multi-channel distribution | Seller Central and Vendor Central management, Walmart.com, Target.com, brand protection, reporting | 2016 / Portland, OR |
| Marketplace Valet | Established US consumer brands that want a P&L-first operator | Account management, advertising incl. DSP, listings, account health, FBA logistics | Corona, CA |
| Ad Badger | Sellers who only need PPC handled or coached | PPC management, PPC software, PPC coaching | Austin, TX |
| amzDUDES | Sellers who want ads, listings and sourcing help, including wholesale | PPC, SEO, listings, account management, DSP, storefronts, wholesale, product sourcing | 2020 / Austin, TX |
| Pattern | Large brands open to a partner that buys and resells their inventory | Marketplace reselling, global expansion, ecommerce software and data | 2013 / Lehi, UT |
How did we evaluate these agencies?
We looked at six things a seller should check before hiring any agency for Amazon sellers. None of them involve star ratings, because ratings are easy to collect and hard to compare.
- Specialization. Does the agency focus on a selling model (private label, wholesale, vendor) or a brand size?
- Services offered. Full account management, ads only, or something in between?
- Pricing model transparency. Is pricing published, and is it a flat fee, a percentage, or a mix?
- Contract terms. Minimum terms, notice periods and what happens when you leave.
- Reporting. What you see, how often, and whether it ties to profit or only to sales and ACoS.
- Who they're best for. The seller each agency is built to serve, and who would be better off elsewhere.
Contract terms and pricing change often and are rarely public, so treat our notes as a starting point and confirm them in writing.
1. Canopy Management
What they do: Canopy is a full-service agency based in Austin, Texas, founded in 2018 by CEO Brian Burt. It manages Amazon accounts and also works across Walmart, TikTok Shop, Shopify, Meta and Google.
Services: Full account management, PPC, Amazon DSP, listing optimization, brand support, inventory management, customer service management, revenue reclaim, product photography and video, and custom reporting.
Best for: Canopy says it works with brands doing roughly $20K to $1.5M a month that want one strategic partner across several channels rather than a stack of specialists.
Things to consider: The service menu is broad. If you only need PPC, you may be paying for scope you won't use. Pricing isn't published as a rate card, so get it scoped and confirm the contract term in writing.
2. My Amazon Guy
What they do: My Amazon Guy was founded in 2018 by Steven Pope and runs as a fully remote, full-service agency for Amazon sellers and vendors.
Services: Account management, PPC, SEO, catalog and merchandising work, and in-house design. It sells full-service management and individual services, such as listing or SEO projects.
Best for: Sellers who want a large team with a wide service menu, or who want to start with a single project before committing to a retainer.
Things to consider: It's a large operation with hundreds of clients, so ask who your day-to-day contact is and how many accounts they handle. Scope varies by package, so confirm exactly what is included.
3. Embarc Consulting
What we do: Embarc Consulting is a private-label-only agency for Amazon sellers with more than 10 years in Amazon account management. We specialize in accounts that are struggling, stalled or suspended, the kind other agencies often decline. Embarc is listed in Amazon's Service Provider Network.
Services: Full Amazon account management, PPC, listing optimization, account health and reinstatement, product launches, and Walmart Marketplace management. We also publish free seller tools, including an FBA profit calculator, a listing grader and a POA generator.
Results (anonymous clients): 4.6x monthly revenue in 15 months for a restricted-category skin-care brand ($5.1K to $23.6K a month), 19x year over year for a consumer brand recovering from stockouts, 2x in four months, and an account taken from $271 to $4.5K a month. See the case studies.
Best for: Private-label brands that have stalled, lost rank, run into account health problems or been suspended, and want one team on ads, listings and compliance together.
Things to consider: We only work with private label, so wholesale, arbitrage and Vendor Central-led businesses aren't a fit. If your account is healthy and your main goal is building TikTok Shop or DTC channels, a broader multi-channel agency may suit you better.
4. Brandwoven
What they do: Brandwoven, formerly Run AMZ, is a full-service marketplace management agency in Portland, Oregon. Its public profiles list 2016 as its founding year. It focuses on premium brands selling on Amazon, Walmart.com, Target.com and other marketplaces.
Services: Seller Central and Vendor Central management, marketing, digital merchandising, logistics support for FBA, WFS and merchant-fulfilled models, brand protection, and data reporting.
Best for: Established brands with complex distribution, such as brick-and-mortar retail, two-step distribution and DTC, that need to control who sells their products on marketplaces.
Things to consider: It focuses on premium brands with multi-channel distribution. A small private-label brand selling only on Amazon may not be its core client.
5. Marketplace Valet
What they do: Marketplace Valet is based in Corona, California, and manages Amazon seller accounts and advertising for established US consumer brands. Its leaders built and scaled a consumer brand of their own before running the agency, and it frames its work around profit and loss rather than sales alone.
Services: Account management covering health, compliance and inventory coordination, advertising across Sponsored Products, DSP and Amazon Marketing Cloud, listing creation and optimization, and FBA logistics from its own warehouse.
Best for: Established brands that treat Amazon as a primary revenue channel and want reporting tied to contribution margin.
Things to consider: It positions itself for established brands, so pre-launch or very early sellers may not be the target client. Confirm pricing and terms directly.
6. Ad Badger
What they do: Ad Badger is an Austin, Texas company focused only on Amazon advertising. It sells PPC software, done-for-you PPC management and PPC coaching.
Services: Bid optimization, negative keyword work, campaign structure audits and budget adjustments for its managed clients, plus software and coaching for sellers who keep PPC in-house.
Best for: Sellers whose listings and operations are in good shape and who want a specialist on ads only. Its site says the management service is designed for sellers spending about $5K to $200K a month on ads.
Things to consider: It's ads only, so you'd still need listing, inventory and account health help. On the plus side, it publishes its pricing on its website, which makes comparison easier.
7. amzDUDES
What they do: amzDUDES is a full-service agency that says it has been operating since 2020. Its contact page lists an Austin, Texas headquarters and an office in Karachi, Pakistan.
Services: PPC, Amazon SEO, listing optimization, account management, DSP, storefront design, product launches, wholesale account management and product sourcing.
Best for: Sellers who want ads and listing execution in one place, including wholesale and brand-exclusivity sellers that need sourcing help as well.
Things to consider: Its service list spans private label and wholesale, so ask how much of the team's work is in your model. Confirm pricing, minimum terms and who your account lead will be.
8. Pattern
What they do: Pattern was founded in 2013 in Lehi, Utah, and listed on Nasdaq (PTRN) in September 2025. Its core model is different from a service agency: it buys products from brands and resells them on Amazon and other marketplaces, backed by its own software and data.
Services: Marketplace reselling, brand and channel control, international expansion, and its own ecommerce software and data platform.
Best for: Large, established brands that want a partner to take on inventory and run marketplaces globally.
Things to consider: It focuses on larger brands, and in a reseller model you hand over the selling relationship and some control over pricing. That is a business decision, not just a vendor choice, so compare it against keeping your own Seller Central account.
How do you choose an agency for Amazon sellers?
Start with the problem, not the agency. A brand that has stalled needs a diagnosis and an operator. A healthy brand that wants more profitable ads may only need a PPC specialist. A brand with retail distribution may need channel control first.
Questions to ask before you sign
- Who will work on my account each day, and how many other accounts do they handle?
- Do you specialize in my selling model: private label, wholesale or vendor?
- What exactly is included, and what costs extra (creative, DSP, reinstatement)?
- What is the minimum term and notice period, and what do I keep when I leave?
- What will you report, how often, and is it tied to profit or only to sales and ACoS?
- What would you change in my account in the first 30 days?
We go deeper on each one in 10 questions to ask before you hire an agency.
Red flags
- Guaranteed rankings, sales numbers or timelines. Nobody controls Amazon's algorithm.
- Asking for ownership of your account, brand registry or ad account rather than user permissions.
- Reporting that shows sales and impressions but never profit or TACoS.
- Long lock-in contracts with no performance review point.
- Vague answers about who does the work, or a senior team on the sales call that you never see again.
- Tactics that break Amazon policy, such as review manipulation. They put the whole account at risk.
What pricing models do agencies for Amazon sellers use?
Most agencies use one of three models. None is better by default; what matters is whether the incentive matches your goal.
| Model | How it works | Watch for |
|---|---|---|
| Flat retainer | A fixed monthly fee for an agreed scope. | Scope creep and what happens when you need more work than the retainer covers. |
| Percentage of revenue or ad spend | The fee rises and falls with your sales or ad budget. | Whether the agency is rewarded for spending more on ads rather than earning more profit. |
| Hybrid | A base retainer plus a percentage of revenue or ad spend above a baseline. | How the baseline is set, and whether seasonal swings count as growth. |
For example, if an agency charges a percentage of ad spend, raising your budget raises its fee even if your margin falls. A retainer avoids that, but it should come with a clear scope. For real ranges and what drives them, see what an agency for Amazon sellers costs.
A quick way to shortlist
Pick two or three agencies whose "best for" line matches your situation. Send each the same brief: your monthly revenue, ad spend, top three problems and what you want in 90 days. Then compare their first-call answers side by side. The agency that asks the most specific questions about your account usually understands it best.