A+ Content is the enhanced section below the fold on a brand-registered listing — the formatted images, comparison charts, and brand story that replace the plain text description. Done well, it measurably lifts conversion and cuts returns. Done lazily, it's wasted space.
Why A+ Content works
Shoppers who scroll past the buy box are seriously considering your product. A+ Content meets them there with visuals that build confidence, answer objections, and reinforce why your brand is the right choice.
What strong A+ Content includes
- A brand banner that signals quality and legitimacy.
- Benefit-led modules pairing lifestyle imagery with concise copy.
- A comparison chart across your own catalog to drive cross-sells and upgrades.
- Objection-handlers — the visuals that address the doubts that cause returns.
Design for scanning
Nobody reads A+ Content word for word. Use clear headers, short copy, and images that carry the message on their own. Every module should make one point well.
Don't forget the Brand Store
Your Brand Store is a free, multi-page storefront — a destination for external traffic and a way to showcase your whole range. Link A+ modules and Sponsored Brands ads to it to keep shoppers inside your brand world.
Premium A+ if you qualify
Premium A+ unlocks larger modules, video, and interactive elements. If you're eligible, it's worth the effort for hero products — richer storytelling converts.
The takeaway: A+ Content is your conversion safety net and brand showcase in one. Want help designing yours? Get in touch.