Two exceptionally talented data scientists and tech innovators, Mehsam Bin Tahir and Raabia Riaz, have played a transformative role in reshaping the way Embarc Consulting operates. Earlier this year, we published an open call for emerging tech leaders on TechX.pk as part of a structured nine-month mentorship and innovation programme. The goal was simple: to find forward-thinking individuals who could mentor our young professionals, improve cross-departmental communication, and strengthen our project delivery systems through data-driven innovation.

From the very beginning, Mehsam and Raabia exceeded expectations. Combining deep technical knowledge with strategic insight, they helped automate our Amazon and LinkedIn Ads performance marketing systems, reducing manual workload and improving campaign precision. Their work introduced scalable dashboards and real-time reporting tools that gave our teams clearer visibility into performance metrics and project timelines. Within months, Embarc Consulting saw a 7% increase in revenue and a substantial improvement in process efficiency through smarter allocation of online investments.

Beyond technology, their greatest contribution lay in fostering a culture of mentorship and collaboration. Through structured training sessions, they guided junior analysts and marketing associates, equipping them with the skills to think analytically and act decisively.

As Mehsam and Raabia move on to new ventures, the entire Embarc Consulting team extends heartfelt gratitude for their leadership and innovation. Their legacy of data-driven thinking will continue to inspire us long into the future.