What was going wrong before we took over?
The brand's biggest problem was not competition. It was its own supply chain. Each time sales built momentum, the account ran out of stock. On Amazon, a stockout does more than pause sales: the listing loses sales velocity, organic rank slides, and the ads that were feeding it stop. When stock comes back, the brand has to buy its rank back.
We took over in December 2024. The account did $12.3K in January 2025, then slid to $2,350 by April 2025 as inventory ran dry and the rankings collapsed with it. Monthly sessions bottomed around 5,500.
How did we rebuild the account?
We worked on two tracks at the same time.
Supply side: stop the stockouts
- Inventory forecasting tied to the ad calendar. Ad spend was planned against stock on hand and inbound, so we never paid to accelerate a listing into a stockout again.
- Ranking recovery after each restock. When stock landed, we ran a deliberate push to win back the keywords the listing had lost.
Demand side: grow what converts
- Campaign restructure around the winners. Budget moved to the products and search terms that actually sold.
- Weekly wasted-spend and negative audits. Junk searches were cut every week.
- Peak-season budget scaling. With stock secured for Q4, we scaled budgets into the holiday season instead of rationing them.
- Buy Box and listing health monitoring. Checked every week so a suppressed listing or lost Buy Box never went unnoticed.
Our Amazon inventory management guide explains the forecasting method in detail.
What were the results, month by month?
| Month | Sales (USD) |
|---|---|
| January 2025 | $12.3K |
| April 2025 (stockout low) | $2.4K |
| July 2025 | $17.3K |
| October 2025 | $29.1K |
| December 2025 | $76.1K |
| March 2026 | $32.6K |
| April 2026 | $45.6K |
| June 2026 (record, shipped sales) | $121.7K |
The cleanest comparison is April against April: the same month, the same seasonality, and 19x the revenue. December 2025 did $76,058, nearly 9x the December before. Then summer demand pushed the account to a record $121.7K in shipped sales in June 2026 (3,920 units), and it held above $100K in August. Peak monthly sessions reached 52.2K, up from 5.5K, and total revenue since takeover passed $440K.
What can other sellers learn from this stockout recovery?
- A stockout costs more than the missed sales. You lose rank, and you pay again in ads to win it back.
- Plan ads and inventory together. The ad calendar and the reorder calendar should be the same document.
- Recovery is a process. Restock, re-rank, then forecast so it does not happen again.
To check your own numbers, try our FBA calculator, and see how to win the Amazon Buy Box for the listing-health side.